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Creative Strategist & Conversion Specialist

You don’t need more attention.
You need to convert attention into sales.

I help expert-led businesses turn warm audiences into buyers
by fixing the message, strategy and sales path behind the decision.

If people open your emails, join your workshops, click your links,
or sit inside your community but still don’t take the next step?

Start here
Show me the 5-step method to find out why warm leads aren’t buying
15+ years in direct response · 100+ businesses helped · multiple €100K+ launches · email, funnels and customer journeys

Proven in the trenches

From funnel strategy to copywriting and email marketing, I’ve been where the words had to move money. 15+ years in direct response. 100+ businesses helped with product launches, list growth, sold-out events, books, programs, and 6-figure sales campaigns.

Built to close the gap

Most marketing gets stuck between interest and action. People watch, click, read, nod... then disappear. My work is built around finding that gap and closing it with converting copy, behavioral insights, and proven persuasion formulas.

Full-stack persuasion

My obsession with influence and persuasion is your bridge to more clients, sales, and revenue. I specialize in direct-response copywriting, funnels, and email marketing. Trained in hypnosis, linguistics, storytelling and psychology.

Interest ≠ Revenue

I believe your warmest leads should not be your biggest mystery. Visibility, followers, clicks, and free webinar signups don’t pay the bills unless there’s a system that turns attention into sales.

There’s probably interest in your business right now…

People opening your emails. Joining your webinars. Clicking your links. Sitting inside your community. But nothing moves. Sales are lacking and revenue remains flatter than it should be.

I help you turn passive interest into buying action by fixing the message, strategy and sales path that lead people from “sounds interesting” to “I’m in.”

More buyers from the audience you already have.

Start here

The Attention-to-Revenue Chain

Warm leads don’t become buyers by accident. People buy when the right person has a painful enough problem, wants the promised outcome, believes it can work for them, and has a clear next step to take. If one link is weak, interest stalls before it turns into revenue.

This is the chain I use to find the weak link, fix what’s stopping people from buying, and turn more of your existing attention into paying customers.

Choose a link to inspect the leak.

Clarity

You don’t need more marketing ideas. You need to know where the buyer stops moving.

The Attention-to-Revenue Chain shows which link is weak, so you stop guessing and know what to fix first.

Momentum

Random emails, posts, webinars, and discounts create motion, not momentum.

Once the stuck point is clear, every message gets one job: move the buyer closer to the next decision.

Revenue

More attention only matters if more of it turns into buyers.

Fix the chain, and you can create more sales from the audience you already have before chasing more leads, content or traffic.

Proof from the field

Real campaigns. Real pressure. Real sales.

From sold-out launches to dead lists that finally moved. This is what happens when attention gets a better path to the sale.

€0M+ revenue generated in 11 months for CAI Academy
€0K sold-out launch in 4-week campaign for Cosmic Care
€0 in 5 days with a new offer during lockdown
€0K launch revenue for 2 new offers during Covid
Featured
Email-driven revenue

60–70% of €1M+
revenue came directly from email marketing

Since April 2025, CAI scaled past €1M in revenue. According to Joep, 60–70% of that came directly from email — before counting the masterclass strategy, scripts, sales pages and launch positioning I helped shape behind the scenes.

“Jes has been a core part of how we turn attention into revenue at CAI. Email alone drove a huge part of our sales, but his thinking shows up across the funnel, launches and strategy.”

— Joep Scheele, CAI Academy
Sold-out launch

€130K launch
with a €480 product

Our Holographic Healing launch generated roughly €130K and had to stop before the full email sequence was even finished because the physical healing cards were no longer available.

“Jes helped us frame, structure and sell the offer so strongly that we had to stop the campaign before the sequence was even done.”

— Janosh, Cosmic Care
Crisis funnel

€24,873
in 5 days

When Covid shut down Winston’s live workshops, his cashflow took a hit fast. Together with web developer Ghio Coste, we built a funnel around free 1-on-1 Zoom trainings and follow-up that generated €24,873 in five days.

“Guys, you proved it could work. I had no idea this would work so well. Let’s keep this going!”

— Winston Scholsberg
Dead-list activation

€4K in 7 days
from a list that had never bought before

Marjon was about to give up on selling her course about writing a novel. In a 7-day launch, we generated around €4,000 from a list that had never bought anything before — enough to prove her audience could buy and give her the confidence to continue.

“Jes showed me that my list could buy after I had almost given up. That launch gave me the confidence to keep going and continue selling my work.”

— Marjon Sarneel
2 new offers

€30K first week
€75K total sales

When Belgium went into lockdown, Sustainable Family had to turn offline momentum into online revenue fast. I helped them double their email list, shape two new offers and launch both — creating €30K in the first week and €75K in total sales.

“Jes helped us turn our knowledge into offers people actually wanted to buy — and gave us a strategy to move from offline workshops into online revenue.”

— Sustainable Family
Better clients

Bigger clients.
Bigger projects.

We improved his lead magnet, wrote sales copy for a new offer and created a 5-part email onboarding sequence. Soon after, Ghio started attracting bigger clients with larger marketing budgets.

“The emails are f***ing awesome, Jes! Thanks again, I couldn’t have done it without you!”

— Ghio Coste

Different industries. Different challenges. Same result: more attention turned into paying clients.

Behavior before copy.

Most people come to me because they think they need better copy.

Sometimes they do. But after 15+ years working across copy, email, funnels, psychology, storytelling, hypnosis and conversion, I’ve learned that the useful question usually sits one layer deeper.

Why is this person not moving yet?

A click, reply or purchase is only the visible end of a decision. Before any of them happen, the problem has to feel important, the promise relevant, the proof believable and the next step clear.

That is why I start with the decision and work backwards into the message, funnel, emails and sales path.

I studied psychology at the University of Amsterdam, worked as a hypnotherapist and stage hypnotist, trained entrepreneurs and speakers in storytelling and persuasion, and helped innovators prepare for the Philips Innovation Award. Different environments, same obsession: understanding why people move or stay stuck.

Different tools. Same job: Turn passive interest into buying action.

Find the weak link before your next campaign.

If warm leads aren’t becoming buyers, don’t start by writing more emails, building more funnels, or chasing more attention.

Start by finding where the sale gets stuck.

Use the 5-step method to see where the problem is and then fix what actually matters.

Find out where your sales process is getting stuck

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