The person behind the work
Understanding people. Making marketing work.
I’m Jeshua. I’m curious about why people buy, why they hesitate and what helps them decide. That’s been the thread through my work for more than fifteen years.
Tell me what you’re working onI’ve always wanted to know
what makes people tick.
That curiosity took me from studying psychology at the University of Amsterdam to working as a hypnotherapist and training in storytelling. Eventually, it led me to marketing.
Fifteen years later, I’m still asking questions. What matters to your customers? What makes them hesitate? What would make choosing you feel like the obvious next step?
I bring that thinking to the work, whether we’re building a local business’s first website or putting together its next sales campaign.
Away from the screen: Family time, on the mats at Brazilian jiu-jitsu, reading the Behavior Ops Manual, and or rewatching another episode of The Expanse.
A different angle
I tend to ask the question
nobody’s asking.
Before we build another page, launch another campaign or follow another trend, I want to understand what would actually help your customers choose you.
Curiosity first. A useful next step after that.
Let’s talk
What are you working on?
You know your business. I bring a fresh perspective and the experience to help you put it to work. Tell me what you’d like to improve.
Email me about your businessEnglish, Dutch or Italian. Whichever feels natural.