Physical product launch
Cosmic Care
~€130K
in a launch that sold out the available stock
Offer positioning and launch emails for a €480 product with a physical card component.
Let’s talk about your businessWhere we started
Cosmic Care was launching Holographic Healing, a €480 product that included physical cards. The campaign needed to make the offer compelling enough for its audience to buy.
My contribution
I worked on the offer positioning and launch email campaign, connecting the value of the product with the reasons the audience would choose it.
What happened
The April 2025 campaign generated approximately €130,000. The physical card stock sold out before the full email sequence had finished, so the campaign stopped early.
Let’s talk
Bring that thinking to your business
A stronger first impression, more local enquiries or more sales from your audience. Let’s talk about the opportunity in your business.
Let’s talk about your businessEnglish, Dutch or Italian. Whichever feels natural.