AI education
CAI Academy
~€650K
in revenue through strategy, copy & email marketing
Email campaigns, sales pages and masterclass messaging for an AI education business.
Let’s talk about your businessWhere we started
CAI Academy was selling AI education. Its marketing needed to turn an interested audience into customers for its training offers.
My contribution
My work covered email strategy and campaigns, alongside masterclass strategy and scripts, sales pages and launch positioning. The contribution extended across the offer and the path to buying.
What happened
The business grew beyond €1 million in revenue after April 2025. Founder Joep Scheele attributed roughly 60–70% of the business’s revenue in the period described to email marketing.
Let’s talk
Bring that thinking to your business
A stronger first impression, more local enquiries or more sales from your audience. Let’s talk about the opportunity in your business.
Let’s talk about your businessEnglish, Dutch or Italian. Whichever feels natural.