Conversion Rescue Service Terms

These Service Terms supplement the General Terms of JLV Marketing S.R.L. and apply specifically to purchases of the Conversion Rescue. If these Service Terms conflict with the General Terms, these Service Terms control for the Conversion Rescue.

1. Scope

The Conversion Rescue covers one agreed webpage, one primary audience, one primary offer and one primary conversion action.

Unless otherwise agreed in writing, the service includes:

• Review of the client’s business, offer, audience and current page
• Conversion and messaging recommendations
• A recommended page structure
• Rewritten page copy
• Section-by-section wireframe or implementation direction
• One handover call
• One revision round

The agreed page, fee and exact deliverables are confirmed at checkout, in the proposal or in writing before work begins.

2. Exclusions

Unless expressly included in writing, the Conversion Rescue does not include:

• Website development or technical implementation
• Hosting, cybersecurity or website maintenance
• Analytics or tracking setup
• Additional webpages
• Full brand strategy or visual-identity development
• Legal, regulatory, financial or compliance review
• Traffic generation
• Ongoing testing or optimisation

Any excluded work may be quoted separately.

3. Payment

Full payment is required before work begins. Prices exclude VAT or other applicable taxes unless stated otherwise.

4. Delivery window

The advertised 72-hour delivery window means three business days, excluding weekends and Italian public holidays.

The delivery window begins only after:

1. Full payment has been received; and
2. The client has supplied all reasonably required information, materials, access and decisions.

JLV Marketing S.R.L. will confirm when the delivery window has started.

5. Client inputs

The client must provide accurate and complete information, including where relevant:

• Offer and pricing information
• Target-customer information
• Current page links and relevant assets
• Testimonials, proof and approved claims
• Brand or voice materials
• Restrictions, approvals and other relevant context
• Access or screenshots reasonably required to perform the work

The client remains responsible for verifying the factual accuracy and legal or regulatory suitability of the final material before publication.

6. Revisions

The service includes one consolidated revision round.

Revision requests must be submitted within five business days of delivery and must relate to factual corrections, reasonable clarity improvements or minor refinements within the agreed strategy and scope.

New offers, audiences, pages, strategic directions or substantial rewrites fall outside the agreed scope and may require an additional fee.

7. Delays

Missing information, delayed feedback, unavailable access or changes in direction may delay delivery. JLV Marketing S.R.L. is not responsible for deadlines affected by client delays or third-party providers.

8. Cancellation and refunds

The client may cancel before work begins and receive a refund, less any non-refundable transaction or payment-processing costs.

Once research, strategy or production work has begun, the payment becomes non-refundable because time has been reserved and custom work is already being performed.

If JLV Marketing S.R.L. is unable to complete the agreed service, any amount relating to undelivered work will be refunded. Nothing in this section removes rights that cannot legally be excluded.

9. Implementation

Implementation and development are separate from the Conversion Rescue unless expressly included in writing.

The client is responsible for arranging implementation and verifying that:

• The approved copy is installed correctly
• Links, forms and calls to action work
• Mobile and desktop layouts display properly
• Required tracking, security and compliance measures are present

10. Results

The Conversion Rescue is intended to improve clarity, credibility, persuasion and the buying path. No specific revenue, conversion rate, traffic, lead, sales or business result is guaranteed.

Results depend on factors outside the control of JLV Marketing S.R.L., including the offer, market, audience, traffic quality, pricing, implementation and follow-up.

11. Ownership

After full payment, the client owns the final deliverables created specifically for the project.

JLV Marketing S.R.L. retains ownership of all pre-existing frameworks, methods, templates, prompts, processes, know-how and internal tools. Unused concepts, drafts and working materials remain the property of JLV Marketing S.R.L. unless otherwise agreed in writing.

12. Acceptance

By purchasing the Conversion Rescue, the client confirms that:

• The purchase is being made for business purposes
• They have authority to purchase on behalf of the named business
• They accept these Service Terms and the General Terms of JLV Marketing S.R.L.

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